A report prepared for the GLA and published by Shared Intelligence and the Association of Town & City Management on London’s Business Improvement Districts identified that a BID:
‘must establish good communication structures with local businesses which can be maintained over time. The quality of a BID business database is therefore key’
And that when setting up a new BID:
‘The process will need to start by developing a good, accurate database of businesses, identifying voters and starting to engage them’
A BID database, or Business Improvement District database, may need to hold information on a variety of BID stakeholders. This includes Ratepayers, Owners, Occupiers, Voters, Building and Property Management teams and Premises or Hereditament related information will also need to include the property reference number and property type such as office, shop, kiosk, office or market stall, maybe using VOA codes, the billing reference from the local rating authority and its rateable value along with the Levy rules and calculations.
When it comes to ballot time you will need to keep accurate records on who has received ballot papers and when, and the attitude of Voters to the BID or voting propensity. You may also need to consider how the database will differ between BID start up and then onto BID delivery
The actual level of information that is required will be dependant on the specific requirements for each BID and some are more detailed than others.
When it comes to stakeholders you might also want to identify whether they are Board Members, what their interests and responsibilities are and if they are members of focus steering groups or media contacts etc, etc.
Each contact may have multiple points of contact including landlines, mobiles, security pagers and email addresses,
You might want multiple databases to include tourist information and competition entrants for future marketing.
We have implemented and configured several Act! BID databases for a number of clients and helped them on the journey providing advice and best practice in the use of Act! in this environment, they have all been different. We have also assisted those clients in setting up email marketing integrated with Act! to provide a targeted and focussed marketing effort to attract more business into the BID area. Some solutions have been hereditament ‘centric’ others have been levy payer or contact ‘centric’.
Using the additional ‘custom table’ functionality within Act! and an additional reporting module we have now been able to setup an Act! database that is managing six separate BIDs including both Owner and Occupier BID’s
Because of its flexibility and ease of customisation Act! is perfect to support a changing environment. We know that the work we carried out for one of our clients on their Act! database was instrumental in them renewing their BID, we can use this expertise and experience to help you. If you require advice on setting up a BID database then please contact us.
What do you want Act! to do?
Please call us for a no obligation discussion if you have a database requirement, our experience and expertise means that we can provide a rapid assessment to confirm whether Act! could be suitable to your requirements and your business. If you are considering CRM applications always consider the implications of where your data is held, especially if it is sensitive personal data, and can you get access to your data if you decide to move to another application at a later date. Call to discuss the implications of cloud vs ‘on premise’ CRM.